Ubiquitous Strategy

We identify content marketing opportunities for ubiquitous companies—those that are involved in the transformation of consumer behavior worldwide and the ways people transact purchases, and that have an advantageous choke point position in the supply chain.

Our content strategies capitalize on thematic, long-term media trends built on a close study of human behavior. We derive alpha by recognizing the effects patterns of consumption have on the market—a competitive advantage that doesn’t fit neatly into a style box.

WHAT WE CONSIDER

  • Innovations in electronics and information technology have made shopping easier via smart phones and tablets.
  • Consumers no longer need to shop at brick-and-mortar stores; they can access products, read reviews, make purchases online and have products delivered to their doorstep wirelessly.

OWN THIS STRATEGY

To invest in one of our strategies, please contact your marketing/PR agency or firm. If you don’t work with a 3rd party agency, or need further assistance, please contact us.

MORE STRATEGIES FROM OUR PORTFOLIO

Our content strategies capitalize on thematic, long-term media trends built on a close study of human behavior. We derive alpha by recognizing the effects patterns of consumption have on the market—a competitive advantage that doesn’t fit neatly into a style box.

RECOVERY STRATEGY

Developed in response to the pandemic. The strategy is compatible and created for companies that have been especially impacted by COVID-19 but are well positioned to recover over the next few years.

CONTENT LEADERS STRATEGY

Benchmarked from mainstream U.S. companies that are dominant in the media content arena, including television producers, filmmakers, content libraries, broadcast channels and platforms.

TRANSFORMERS STRATEGY

Seeks above-average total return by investing in content strategies of global companies that benefit from shifts in consumer behavior and technological innovation.

DIGITAL WORLD STRATEGY

Finds mega-platform providers that have the resources to evolve, transform, and acquire as technology advances and consumer demand shifts.

HUMAN BEHAVIOR STRATEGY

Focuses on content that derive the majority of their revenue through sales to U.S. consumers, fulfilling the different levels of human need in a variety of income categories.