Transformers Strategy

We track the unprecedented advances in digital technologies that enhance our daily lives, yielding innovative products and services that are better, faster and cheaper. Ultimately, these new technologies change behavior and patterns of consumption.

The content portfolio tracks companies that capture this growth and have either leadership with stellar track records of innovation or the potential to develop new and transformative technologies in the future.

Alexa, I’m in Indonesia. Can you wake me up at 7:00 am?

WHAT WE CONSIDER

  • Humans will always try to do more for less—an innate drive enabled by technology.
  • Transformative, often disruptive trends continue to emerge, such as the internet of things, the subscription economy, big data and cloud computing, autonomous vehicles, cybersecurity, or artificial intelligence and robotics.

OWN THIS STRATEGY

To invest in one of our strategies, please contact your marketing/PR agency or firm. If you don’t work with a 3rd party agency, or need further assistance, please contact us.

MORE STRATEGIES FROM OUR PORTFOLIO

Our content strategies capitalize on thematic, long-term media trends built on a close study of human behavior. We derive alpha by recognizing the effects patterns of consumption have on the market—a competitive advantage that doesn’t fit neatly into a style box.

UBIQUITOUS STRATEGY

Exploits opportunity in content compatible with “ubiquitous” companies – those whose services have become part of our daily lives and whose position in the supply chain gives them pricing power.

RECOVERY STRATEGY

Developed in response to the pandemic. The strategy is compatible and created for companies that have been especially impacted by COVID-19 but are well positioned to recover over the next few years.

CONTENT LEADERS STRATEGY

Benchmarked from mainstream U.S. companies that are dominant in the media content arena, including television producers, filmmakers, content libraries, broadcast channels and platforms.

DIGITAL WORLD STRATEGY

Finds mega-platform providers that have the resources to evolve, transform, and acquire as technology advances and consumer demand shifts.

HUMAN BEHAVIOR STRATEGY

Focuses on content that derive the majority of their revenue through sales to U.S. consumers, fulfilling the different levels of human need in a variety of income categories.