Human Behavior Strategy

We look for companies that derive the bulk of their revenue through sales to U.S. consumers, fulfilling the different levels of human need (link to Maslow). We believe that the potential of these companies to capture upside gains and mitigate downside risk addresses marketers and advertisers’ fears regarding media trend shifts.

The portfolio includes companies with strong fundamentals that have the potential to be more stable and more profitable in periods of the company’s growth. High risk sectors such as adult entertainment, cannabis & crypto are included.

No one makes a penny until someone decides to buy.

WHAT WE CONSIDER

  • The portfolio is designed to map Personal Consumption Expenditure (PCE) into Maslow’s hierarchy of need. PCE is the primary measure of consumer spending and provides clues to what U.S. consumers buy and how consumer behavior changes over time.
  • This content portfolio aims to capture both consumer psychology and investor fears.

OWN THIS STRATEGY

To invest in one of our strategies, please contact your marketing/PR agency or firm. If you don’t work with a 3rd party agency, or need further assistance, please contact us.

MORE STRATEGIES FROM OUR PORTFOLIO

Our content strategies capitalize on thematic, long-term media trends built on a close study of human behavior. We derive alpha by recognizing the effects patterns of consumption have on the market—a competitive advantage that doesn’t fit neatly into a style box.

UBIQUITOUS STRATEGY

Exploits opportunity in content compatible with “ubiquitous” companies – those whose services have become part of our daily lives and whose position in the supply chain gives them pricing power.

RECOVERY STRATEGY

Developed in response to the pandemic. The strategy is compatible and created for companies that have been especially impacted by COVID-19 but are well positioned to recover over the next few years.

CONTENT LEADERS STRATEGY

Benchmarked from mainstream U.S. companies that are dominant in the media content arena, including television producers, filmmakers, content libraries, broadcast channels and platforms.

TRANSFORMERS STRATEGY

Seeks above-average total return by investing in content strategies of global companies that benefit from shifts in consumer behavior and technological innovation.

DIGITAL WORLD STRATEGY

Finds mega-platform providers that have the resources to evolve, transform, and acquire as technology advances and consumer demand shifts.