Content Leaders Strategy

Our objective is above-average capital appreciation achieved by monitoring companies that are dominant in the creation and delivery of media content including television producers, filmmakers, content libraries, broadcast channels and delivery platforms.

The portfolio incorporates other big knowable themes, such as digital transformation, by looking at companies that benefit from widespread access to high-speed digital networks that have revolutionized the consumption and demand for content with anytime-anywhere availability.

There’s a 90% chance that your content is produced by one of ten or eleven companies

WHAT WE CONSIDER

  • No longer limited to traditional information sources, consumers spend significantly more time demanding and viewing content.
  • A small number of producers provide and control a significant portion of the market.
  • High entry barriers help leaders maintain dominance, with an even smaller number of eco-systems controlling the delivery of content to the consumer.

OWN THIS STRATEGY

To invest in one of our strategies, please contact your marketing/PR agency or firm. If you don’t work with a 3rd party agency, or need further assistance, please contact us.

MORE STRATEGIES FROM OUR PORTFOLIO

Our content strategies capitalize on thematic, long-term media trends built on a close study of human behavior. We derive alpha by recognizing the effects patterns of consumption have on the market—a competitive advantage that doesn’t fit neatly into a style box.

UBIQUITOUS STRATEGY

Exploits opportunity in content compatible with “ubiquitous” companies – those whose services have become part of our daily lives and whose position in the supply chain gives them pricing power.

RECOVERY STRATEGY

Developed in response to the pandemic. The strategy is compatible and created for companies that have been especially impacted by COVID-19 but are well positioned to recover over the next few years.

TRANSFORMERS STRATEGY

Seeks above-average total return by investing in content strategies of global companies that benefit from shifts in consumer behavior and technological innovation.

DIGITAL WORLD STRATEGY

Finds mega-platform providers that have the resources to evolve, transform, and acquire as technology advances and consumer demand shifts.

HUMAN BEHAVIOR STRATEGY

Focuses on content that derive the majority of their revenue through sales to U.S. consumers, fulfilling the different levels of human need in a variety of income categories.